Softr Review: No-Code Portals and Internal Tools, Priced by Users Not Seats

Softr is a no-code builder for business apps. You describe a client portal, a CRM or an inventory tracker. It assembles the interface, the database and the workflows. Then you invite your team or your clients and set who sees what. It began in 2019 as a front end for Airtable. It has grown into a full platform with its own databases, automation and AI agents. Softr is based in Berlin, led by co-founder Mariam Hakobyan, and says more than a million builders use it.

What does Softr do?

Apps come first. Portals for clients, vendors and partners lead the use cases on the site. Internal tools such as CRMs and inventory systems, dashboards and knowledge bases follow. You build from a template or a blank page, and every block is drag and drop. Roles and granular permissions decide which users see which records. That is the feature that makes a client portal safe to share.

The AI Co-Builder is the newer layer. Describe what you need and Softr generates the interface, database and workflows, which you then adjust visually. Ask AI adds agents that run on your data using OpenAI and Anthropic models. Softr also exposes an API and an MCP server, so outside agents can work with your apps.

Data can live in Softr's own Databases or come from elsewhere. Native connections cover Airtable, Notion, Google Sheets, HubSpot, monday.com, ClickUp, Coda, Supabase, MySQL, PostgreSQL and any REST API. Workflows automate multi-step processes across those tools, and the site pitches them as a replacement for Zapier, Make and n8n. Forms collect data with conditional logic. Business plans turn an app into an installable mobile app with push notifications.

Which features stand out?

• Granular permissions — role-based visibility down to the record, built in rather than bolted on.
• Own database plus external sources — Airtable, Notion, Sheets, HubSpot, Supabase and SQL databases in one app.
• AI Co-Builder — a described app becomes interface, data and logic you can then edit by hand.
• Workflows — native automation across your tools without a separate Zapier bill.
• Templates and use cases — hundreds of starting points for portals, CRMs, intranets and trackers.
• Non-profit and education discount — 50 percent off any plan.

How much does Softr cost?

Four self-serve plans and Enterprise. Prices below are monthly; yearly billing gives two months free. Sign-up starts a seven-day trial of Business, and the Free plan stays free.