
Pika turns prompts, photos and selfies into short AI videos with Pika 2.5, Pikaffects and Pikaswaps. Free plan, paid from $8 a month. Credits, limits and reviews.

Pika, also known as Pika Labs, is an AI video generator at pika.art. It started in 2023 as a Discord bot. Since then it has grown into a web app, a mobile app, an API club and an agent. Its pitch is playful. Squish a skyscraper, put your cat in the Grand Canyon, or star in a viral trend from one selfie. The model behind it is Pika 2.5.
The core is text-to-video and image-to-video. You type a prompt or upload a still. Pika 2.5 returns a five or ten second clip at 480p, 720p or 1080p. Pikaframes stretches that to 25 seconds by animating between keyframes you set.
Most of the product is a set of named tricks on top of that model. Pikascenes builds a scene from several reference images. Pikadditions drops a person or object into an existing video. Pikaswaps replaces an element in a video with something from a photo or prompt. Pikatwists rewrites what happens in a clip. Pikaffects are one-tap effects that melt, squish, inflate or "cake-ify" whatever is in a photo. Pikaformance drives a face with an audio track. AI Trendmaker puts your selfie into a trending video with a sound.
In 2026 the company widened out. Pika Agent is a chat partner that can call every model Pika has. Pika MCP lets other agents, such as Claude or ChatGPT, use Pika's tools. The Pika API Club is a $10 a month membership. It sells access to more than 100 third-party media models. Pika says its prices are up to 88 percent below other aggregators. In August 2026 it shipped its own audio models: Soundtrack, Music, SFX and Speech.
There is an iOS app called Pika - AI Video, and the web app runs in any browser. Sign in works with Google, Facebook, Discord or email.
Four plans, all priced per month and billed yearly. The page's toggle says monthly billing costs 20 percent more, and there is a weekly option too.
| Plan | Price, billed yearly | Credits a month | What you get |
|---|---|---|---|
| Basic | $0 | 80 | Pika 2.5 at 480p, image-to-video only |
| Standard | $8 | 700 | All resolutions, Pikaframes, all Pikaffects, fast queue |
| Pro | $28 | 2,300 | Same tools, faster queue |
| Fancy | $76 | 6,000 | Same tools, fastest queue |
Credits are the real price. A five-second clip costs 12 credits at 480p, 20 at 720p and 40 at 1080p, and ten seconds doubles that. Pikascenes and Pikaswaps run 20 to 65 credits, and a Pikatwist is 60 to 80. So Standard's 700 credits buy about 35 five-second 720p clips a month. The free plan's 80 credits buy six or seven clips at 480p. Extra credits can be bought and those roll over. Paid plans allow commercial use.
Social creators are the target. The effects, trend templates and selfie tools are built for short vertical clips shared the same day.
Marketers who need a product swapped into existing footage will find Pikaswaps and Pikadditions useful, and cheaper than a reshoot.
Developers should look at the API Club rather than the app. The margin on third-party models is the interesting part of Pika now.
The reviews are bad. Trustpilot shows 1.7 out of 5 from 70 reviews, and 84 percent give one star. The complaints repeat. Credits run out after a handful of prompts. Unused credits vanish when you cancel. Generations fail, and support does not answer. AI video companies do badly on Trustpilot as a group. Runway ML and Kling AI score lower still. Pika's complaints, though, are about billing and support rather than output.
The free plan is thin. It is 480p, image-to-video only, and 80 credits a month, which is a few clips.
Interest is fading. Searches for "pika labs" fell from about 40,000 a month in late 2025 to about 8,000 in mid 2026. Rivals shipped newer models in that time. Pika 2.5 competes with Gen-4.5, Kling 3.0 and Seedance 2.5, and it no longer leads on realism.
The brand is scattered. The product lives on pika.art, the blog on experiment.pika.art and the API on dev.pika.art. Copycat sites on other domains rank for the name and sell their own subscriptions. Check the address before you pay.
Cancelling is a common complaint. Monthly credits do not carry over when you leave, so use them before you cancel.
Try it free if you want a squish or melt effect for a social post; nothing does that faster. Do not pay yearly up front. Use the weekly plan for a single project, spend the credits, and stop. For realistic cinematic clips or client work, Runway and Kling give better output. The reviews suggest Pika's support will not help you if something goes wrong.
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